"That you may ruminate"

…On Asinine Election-Related Promotions.

Posted by Steve on October 12, 2008

7-11 is currently running some sort of promotion involving “voting” for President of the United States using coffee cups. My guess is that they have a McCain cup and an Obama cup, and when you get coffee at 7-11, you can show your support for one candidate or the other through your choice of cup. Which, since 7-11 cups are one of the leading types of litter on streets in this state, means I guess that you’ll be able to have your preferred candidate’s name scattered more thoroughly throughout the area? I don’t know.

Then, there’s the even more ridiculous: the Silver Diner chain in the Delmarva states (actually, Marva & Jersey, but close enough) has a “vote-by-menu-choice” promotion going on. That’s right: they have a Barack Obama omelette and a John McCain omelet. Granted, I don’t think that they’re actually saying a preference for a barbecue-themed omelet (and here’s a question: what the hell does Arizona or John McCain have to do with barbecue? Strom Thurmond is barbecue, Jesse Helms is barbecue, Max Cleland is barbecue, even John Edwards is barbecue, but there is no barbecue worthy of the name west of the Appalachians!) versus a Chicago-pizza themed omelet an actually indicator of people’s preferences for, say, Iraq War Policy, and how they’ll actually vote. So I imagine the bit about how they’ll make a “Presidential prediction” based on the sale of these limited-time menu items is tongue-in-cheek for “We might keep the one yall buy and eat more of”. Still, I think it’s a pretty dumb marketing tie-in.

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One Response to “…On Asinine Election-Related Promotions.”

  1. Ames said

    I read somewhere – forgot where – that the 7/11 cups are actually pretty remarkable predictors of the national popular vote :). So far Obama’s leading… by a lot. Now, it can’t be all that accurate. Texas ain’t breaking 60% for Obama. But interesting nonetheless.

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